Are you curious about which publications might be the best to reach out to to get your beauty brand published? Do you want to identify a list of the top publications that are buzzing with beauty mentions? Look no further.

We've meticulously combed through the beauty and fashion pages of Australia's leading print publications, ensuring our clients stay in the loop with every print media shout-out. Agencies and brands receive instant notifications straight to their inbox whenever they're featured by a publisher.

In the first quarter of 2024 alone, MVO uncovered over 3,402 mentions of beauty brands and products across 90 different publications. Now, let's delve into which publications are leading the conversation and what beauty segments they're most passionate about.

Let's understand which categories drove the highest number of mentions out of these 3,402 beauty mentions. The skincare and cosmetics categories were the top two most talked about categories within the beauty industry in Q1 2024. Surpassing the haircare, fragrance, toiletries, and beauty supplement categories.

Here are the top 15 publications discussing beauty brands and products the most in Q1 2024 by number of mentions.

Top 15 publications in Q1 2024 discussing beauty brands and products.

1. Marie Claire | Monthlies | AU - 297 beauty mentions

2. WHO | Weeklies | AU - 276 beauty mentions

3. CosBeauty Magazine | Monthlies | AU - 166 beauty mentions

4. Stellar | Weeklies | AU - 144 beauty mentions

5. You Magazine (Priceline) | Weeklies | AU - 143 beauty mentions

6. Retail Beauty | Trade | AU - 105 beauty mentions

7. Jones (David Jones) | Monthlies | AU - 100 beauty mentions

8. Gloss Etc. & Harper’s Bazaar & House of Wellness & New Idea

   1. Gloss Etc. | Weeklies | AU - 98 beauty mentions

   2. Harper's Bazaar | Monthlies | AU - 98 beauty mentions

   3. House of Wellness | Monthlies | AU - 98 beauty mentions

   4. New Idea | Weeklies | AU - 98 beauty mentions

9. RUSSH | Monthlies | AU - 87 beauty mentions

10. Woman's Day | Weeklies | AU - 86 beauty mentions

11. InStyle | Monthlies | AU - 84 beauty mentions

12. Sunday Life | Supplements | AU - 79 beauty mentions

13. Australian Women's Weekly | Monthlies | AU - 77 beauty mentions

14. INSTYLE Hairdressing | Trade | AU - 75 beauty mentions

15. ELLE | Monthlies | AU - 71 beauty mentions

    
    

Connect with MVO today to access a complimentary trial of our brand monitoring services. We are already monitoring your brand across various platforms including Instagram (posts, reels, and stories), TikTok, YouTube, Podcasts, Facebook, Twitter, News Sites, Blogs, Newspaper and Magazines (plus International media if required).

Will you unlock your brand's advanced print media monitoring and insights with MVO today? Book a demo.