MVO tracked, captured and analysed over 1.21 million stories for 2022 so far (1 January - 31 December 2022). These stories were posted by the top 2,565 Australian beauty, lifestyle or fashion influencers that MVO is tracking daily.

Let's take a look at which Australian beauty, lifestyle or fashion PR firms were tagged the most among MVO tracked influencers on Instagram stories throughout 2022.

1. @sarahhumphriesagency | 3,633 Instagram story mentions

2. @portobellopr | 2,702 Instagram story mentions

3. @maxmedialab | 2,659 Instagram story mentions

4. @tmcpr_ | 2,282 Instagram story mentions

5. @ampr_group | 1,792 Instagram story mentions

6. @onetwoagency_ | 1,718 Instagram story mentions

7. @starkmatthews | 1,533 Instagram story mentions

8. @onedaydreampr | 1,377 Instagram story mentions

9. @mcm_pr | 1,353 Instagram story mentions

10. @evh.agency | 1,062 Instagram story mentions

This data is based on the 1.21 million Instagram stories generated by MVO's list of tracked Australian influencers from the 1st of January to the 31st December 2022.

If you want to read more insights about Instagram stories and posts, check out our latest report on the 6 emerging Instagram trends we saw in 2022.