The purpose of your monthly reports is to contextualise your brand performance. The reports will measure your brand in multiple KPIs, including previous performance, benchmarking you against your competitors and analysing the success and shortcomings of your current media marketing strategy.

There are two main sides to the monthly reports:

• Market side

• Brand side

Market Side

The market side analyses your performance in comparsion to the rest of the market. The market report idnetifies your market position (ranking), your current market share (SOV) and contextualises these results per date range, media, and market category.

Brand Side

The brand side of the report measures your performance as a brand. Your brand report compares you to your previous brand performance for either the year to date, month or quarter.

Select Date Range

The select a date range filter is a powerful way to understand your performance in different date ranges.

Year To Date

This filter will show you all your mentions so far for the calendar year. For example, if you are in the July 2024 reports, it will measure all your mentions from 1st January - 31st July 2024. This will also compare your evolution to the previous year's date range. For example, it will compare your mentions from January to July 2024 to the mentions you generated from January to July 2023 (the year before).

Month

This filter will show you all your mentions for the month you are reporting in. To see which month you are reporting in, check the report's title displayed at the top of the report in white.

The month date range filter will compare your performance to the previous year's month. For example, if you are in the March 2024 reports, it will compare your March 2024 performance to your March 2023's performance.

Quarter

This filter will show you all your mentions for the quarter you are reporting in.

The quarter date range filter will compare your performance to the previous year's quarter. For example, if you are in the March 2024 reports, it will compare your Q1 2024 performance to your Q1 2023's performance.

Select Metric

Your KPI focus will shift depending on your brand's media marketing strategy. You will want to toggle between all these KPIs.

Online Mentions

The online mentions KPI measures your performance online for the selected date range. Online mentions are the total number of mentions generated across websites, news sites, podcasts & blogs. The scope of coverage includes all websites across AU.

• Online mentions = total no. of online mentions

If your media marketing strategy is to engage with more online publications, this is the ranking you would want to see an increase.

Social Mentions

The social mentions KPI measures your performance across social media for the selected date range. Social mentions are the total number of mentions generated across Instagram (posts, reels and stories), TikTok, YouTube, Facebook business pages and Twitter. The scope of coverage for Instagram stories includes around 3,500 ANZ influencers and approximately 50,000 other ANZ authors for posts and reels.

• Social mentions = total no. of social mentions

If your media marketing strategy is to increase the amount of consumer or influencer mentions on social, this is the ranking you would want to see an increase.

Social Engagement

The social engagement KPI measures your engagement across Instagram and Facebook for the selected date range. The social engagement metric is based on the number of people estimated to have seen a given post based on the level of engagement across Instagram, TikTok and Facebook.

• Social engagement = level of engagement

If your media marketing strategy is to use a lot of big influencers who generate a lot of likes & comments, this is the ranking you would want to see an increase.

Unique Influencers

The unique influencers KPI measures the brands engaging with influencers for the selected date range. The unique influencers metric highlights the number of unique influencers mentioning a brand out of top ANZ influencers.

• Unique influencers = total no. of unique influencers

This metric is a great way to understand which brands spend a lot of money on influencer marketing. This KPI also ensures you expand to new audiences rather than engaging with the same few influencers. If your media marketing strategy is to increase your influencer marketing, this is the ranking you would want to see an increase.

Print Mentions

The print mentions KPI measures your performance in print media for the selected date range. Print mentions are the total number of PR mentions generated across the newspapers & magazines in your region. This number excludes advertising mentions in print. The scope of coverage includes over 300 publications across ANZ.

• Print mentions = total no. of print PR mentions

If your media marketing strategy is to engage with more print media publications, this is the ranking you would want to see an increase.

Print Value

The print value KPI measures the value you have generated based on print mentions for the selected date range. Print value is the total advertising value of PR mentions across newspapers & magazines in your region. This number excludes advertising mentions in print. The scope of coverage includes over 300 publications across ANZ.

• Print value = total no. of advertising value across print PR mentions

If your media marketing strategy is to engage with more high-valued, high readership print media publications, this is the ranking you would want to see an increase.

Select Category

The select category filter lets you understand your brand's performance in different sub-markets. This filter is critical if your brand has numerous product ranges like skincare, cosmetic, fragrance and haircare ranges.

It's important to note that for digital mentions, there needs to be an identifier to filter the mention into a specific category. If the mention just tags @brandname, this will only filter the mention into the all category.

Suppose you want your brand to increase its rank in a specific category. In that case, you must ensure your influencers and consumers mention a product name or hashtag that indicates which category the mentions should be filtering to. You should also email us to ensure that we have this product name or hashtag associated with the category.

For Instagram stories, we can only filter mentions using the handle or hashtag used, not through the text.

All

This category filters all your mentions into one spot. View your brand's performance as a whole.

Cosmetics

This category filters all your cosmetic mentions into one spot. View how the cosmetic side of your brand is performing against other cosmetic ranges.

Fragrance

This category filters all your fragrance mentions into one spot. View how the fragrance side of your brand is performing against other fragrance ranges.

Haircare

This category filters all your haircare mentions into one spot. View how the haircare side of your brand is performing against other haircare ranges.

Once you sort by date range, metric and your chosen category, you're left with a big market ranking table. So what does this mean, and where should you be focusing?

Your Brand's Ranking

The first thing to have a look at is your brand's ranking and current position. Your brand will be highlighted in a light blue shade. If you cannot see this, you can click on the 'View Our Brands' button, and this will hide all your competitors to show your brand instantly.

Once you see your brand, you'll be able to identify a few things very quickly.

1. Whether your ranking has increased or decreased compared to the previous year

2. Whether your amount has increased or decreased compared to last year

3. Whether your SOV (share of voice) has increased or decreased compared to the previous year

4. Whether your evolution has increased or decreased compared to last year

After you've identified these four things, it's essential to understand what they mean.

Amount

The metric amount is just another word for the number of something.

If you are in the buzz, online mentions, social mentions, or print mentions metric:

• Amount = number of mentions

If you are in the social engagement metric:

• Amount = total engagement score

If you are in the unique influencers metric:

• Amount = number of unique influencers

If you are in the print value metric:

• Amount = total ad value for your PR print mentions

SOV

The SOV metric stands for share of voice. The purpose of this metric is to measure your brand's market share.

Market share represents the percentage of an industry or a market's total buzz that is earned by a particular brand over a specified time period. To calculate this metric, we take your brand's total amount over the period and divide it by the total amount of the market over the same period and multiply by 100 to represent the figure as a percentage.

• SOV = brand amount / total market amount x 100

For example, if total lipstick sales were 200 lipsticks for the year, with Lancome selling 95 lipsticks, M.A.C selling 80 and Too Faced selling 25 lipsticks. Lancome would have a 47.5% SOV (market share) for the period.

This metric is used to give you an idea of the size of your brand's activity in relation to its market and its competitors. This is one of the most important metrics to keep an eye on. This measures if your activity is speaking louder than other brands.

Evolution

The evolution metric compares your amount or SOV from the current year to the previous year and represents it as a percentage. This metric aims to measure your growth or decline in amount and SOV, year on year, month on month or quarter on quarter.

Market Summary

The market summary metric is an excellent insight for understanding your performance in context to how the overall market is performing.

For example, you might see that although you have invested a lot into influencer activity, your social engagement ranking is down. When we look at the market summary, we can see that all brands are seeing an average decrease in social engagement by 51%. This means that social engagement as a whole is down for the whole industry. If you then compare your brand's amount evolution to that figure and you are down less than 51%, this is a positive story. As although you are down, you are still beating the market by X percent.

The market reports will highlight to you the brands that are your closest competitors. Keep a particular eye on the competitors who are ranked above you.

From here, you can log on to the digital portal and click on any of your competitor's dashboards to understand the top influencers, publications and media's driving their mentions. Understand exactly who your competition is talking to.

The brand side of the report pulls all the coverage mentioning your brand and puts it in one spot. This side of the reports only shows you content for your brand, no competitor insights.

These reports utilise a top-down approach. First, you can look at all the top-line metrics. You can understand how you have performed in categories like total mentions, total reach, unique reach, ad value, PR value and engagement.

From here, you can then explore what is driving these top-line figures. You can identify which publications, influencers and media are driving your mentions, engagement and PR value.

To do this, all you need to do is select the media you would like to analyse. Within this side of the reports, you can choose from the below channel breakdowns:

• All

• Social

  • Instagram

  • Twitter

  • TikTok

  • YouTube

  • Instagram Stories

• Online

• Print

• Broadcast

Each tab will show you a table evaluation for your top mentions. These tables can be sorted by any metric you would like. Just double-click the header to sort by the column type.

Metrics within the table

• Author = the username of the account who has psoted about your brand

• Mentions = number of times the account has posted about your brand

• Followers = number of followers the account has

• Impressions = followers multipled by mentions

• Total Engagement = sum of all the engagement (likes + comments)

• Average Engagement = average engagement per post (total engagement / number of mentions)

• Engagement Rate = total engagement divided by followers multipled 100

• PR Value = ad value multipled by 3

Below each table will have the thumbnails of the live content. You can click on the images to see the live versions of the mentions.

For Instagram stories, we create a link to the saved story we have captured for you. You can download each Instagram story onto your computer by right-clicking on the story itself and clicking 'save as'.