Our campaign evaluation reporting can create a dynamic report that measures your next campaign's success for you.

This report lets you easily understand the ROI, key influencers, and values achieved through your campaign. This reporting tool works for your PR send-outs, events, product launches, brand launches, paid or organic partnership evaluations, and so much more.

Total Mentions

The sum of all the number of mentions across your campaign.

• Online mentions

• Social mentions = Instagram + Facebook + YouTube + Twitter + Insta stories + LinkedIn + TikTok mentions

• Print mentions

• Broadcast mentions

Unique Reach

Total unique reach across online, social, print and broadcast.

• Online unique reach = monthly unique visitors

• Social unique reach = followers

• Print unique reach = readership

• Broadcast unique reach = audience

Total Impressions

Total number of impressions across social, online, print and broadcast.

• Online impressions = number of mentions x unique monthly visitors

• Social impressions

  • Instagram impressions = number of mentions x followers

  • Facebook impressions = number of mentions x followers

  • YouTube impressions = number of mentions x followers

  • Twitter impressions = number of mentions x followers

  • Instagram story impressions = number of mentions x followers

  • LinkedIn impressions = number of mentions x followers

  • TikTok impressions = views

• Print impressions = number of mentions x readership

• Broadcast impressions = number of mentions x audience

TikTok impressions are calculated differently than any other platform to account for the heavily organic nature of the platform. This is why we believe a video's impressions on TikTok are most accurately measured by the views the video receives rather than the followers.

Total Engagement

Total engagement across social mentions.

• Instagram engagement = likes and comments

• Facebook engagement = likes and comments

• YouTube engagement = likes, dislikes, views and comments

• Twitter engagement = reposts, quotes, likes and bookmarks

• LinkedIn engagement = likes and comments

• TikTok engagement = likes, comments and shares

Total Ad Value

Total ad value across online, social, print and broadcast.

Ad value is calculated by the below formulas:

• Online ad value = impressions / 1000 x $10

• Social ad value = impressions / 1000 x $20

Total PR Value

PR value is calculated by using a multiple of 3 x Ad value.

Engagement Rate

Engagement rate is calculated by the engagement divided by the impressions x 100.

We love campaign briefs pre-campaign and post-campaign. Here are the different things we need.

Pre-Campaign Briefs

The earlier you let us know the information about your upcoming campaign, the better.

• Key search terms: Product name(s), relevant key words, locations

• Official / Promoted campaign hashtags and handles: #example #exampleau @yourbrandname_au

• Key / Paid Influencers Handles (Instagram & TikTok): Any influencers you are sending products to or inviting to your event | @influencer1 @influencer_2

Post-Campaign Briefs

All we need to know is the below info to be able to pull a report for you:

Name of Campaign, Brand & Date Range

Let us know the name of the campaign, the brand involved and the length of the date range.

Digital Links

Please send us any social or online links you have manually tracked using the below format. It needs to be the raw links not hyperlinked content.

• https://www.instagram.com/p/CgVYOeLBBhB/

• https://www.tiktok.com/@bellebower/video/7124626152383155458?

• https://www.beautydirectory.com.au/news/event/event-lanc%C3%B4me-celebrates-bastille-day

Instagram Stories

Please send us any story data you have manually tracked using the below format.

@influencer_handle | x number of story frames

• @zahrahaliyah x 3

• @sammy_pauly x 4

• @jesinta_franklin x 5

You can download your campaign report by clicking the download button located on the very right of the header (highlighted below). This will create a formatted powerpoint version of your report with hyperlinked coverage. You can then customise it with your own styles and fonts.

If when clicking this button you are met with a 'The PowerPoint presentation for this Campaign Report has not been activated' simply email us and we will get this activated for you.